<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/css" href="https://static.getpodpage.com/public/css/xml_stylesheet.47dff0f81931.css"?>
<urlset
  xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
  xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
<url><loc>https://www.measureup.show/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/google-analytics-alternatives-with-jason-packer/</loc><lastmod>2026-03-04</lastmod></url><url><loc>https://www.measureup.show/marketing-mix-madness-challenges-realities-of-mmm-with-henry-innis/</loc><lastmod>2025-12-19</lastmod></url><url><loc>https://www.measureup.show/driving-business-growth-through-experimentation-with-kelly-wortham-ton-wesseling/</loc><lastmod>2025-11-13</lastmod></url><url><loc>https://www.measureup.show/retail-media-networks-measurement-challenges-opportunities-with-skye-frontier/</loc><lastmod>2025-08-27</lastmod></url><url><loc>https://www.measureup.show/decoding-the-future-of-seo-measurement-with-mike-king/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/where-is-google-headed-with-measurement/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/plot-your-next-move-from-web-dev-to-cro-to-saas-founder-with-sani-manic/</loc><lastmod>2025-05-23</lastmod></url><url><loc>https://www.measureup.show/live-from-measurecamp-new-york/</loc><lastmod>2025-05-23</lastmod></url><url><loc>https://www.measureup.show/the-mmm-zeitgeist-with-elea-feit-karen-chisholm/</loc><lastmod>2025-04-04</lastmod></url><url><loc>https://www.measureup.show/is-googles-meridian-a-game-changer-for-mmm/</loc><lastmod>2025-03-07</lastmod></url><url><loc>https://www.measureup.show/from-mmm-to-ai-jim-simons-big-bets-for-2025/</loc><lastmod>2025-02-13</lastmod></url><url><loc>https://www.measureup.show/behavioral-analytics-rock-operas-with-josh-silverbauer/</loc><lastmod>2024-12-18</lastmod></url><url><loc>https://www.measureup.show/measuring-podcast-ads-insights-techniques-with-amelia-coomber/</loc><lastmod>2024-09-25</lastmod></url><url><loc>https://www.measureup.show/prompt-engineering-for-marketers-analysts-with-mike-taylor/</loc><lastmod>2024-09-25</lastmod></url><url><loc>https://www.measureup.show/how-to-measure-maximize-pmax-with-expert-navah-hopkins/</loc><lastmod>2024-08-24</lastmod></url><url><loc>https://www.measureup.show/the-mmm-gap-how-marketers-are-navigating-the-shift-to-marketing-mix-modeling/</loc><lastmod>2024-09-25</lastmod></url><url><loc>https://www.measureup.show/challenges-of-marketing-measurement-with-neil-hoyne-chief-strategist-google/</loc><lastmod>2024-09-25</lastmod></url><url><loc>https://www.measureup.show/these-aint-your-parents-billboards-measuring-ooh-with-ty-tinker-of-adquick/</loc><lastmod>2024-04-24</lastmod></url><url><loc>https://www.measureup.show/do-you-really-know-how-to-test-your-paid-media/</loc><lastmod>2024-03-06</lastmod></url><url><loc>https://www.measureup.show/unscripted-a-dive-into-measurecamp-with-peter-oneill/</loc><lastmod>2024-03-06</lastmod></url><url><loc>https://www.measureup.show/respect-your-customers-privacy-in-marketing-with-siobhan-solberg/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/marketing-measurement-for-higher-education-with-josh-dodson/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/your-data-is-garbage-learn-how-to-fix-it-with-chad-sanderson/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/how-did-this-year-measure-up/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/how-does-private-equity-view-marketing-measurement/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/breaking-into-data-science-with-leondra-gonzalez/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/ga4-the-good-the-bad-and-the-ugly/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/should-you-trust-ai-driven-mmm/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/learning-marketing-measurement-with-myles-younger/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/how-to-build-a-marketing-data-team-with-simon-poulton/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/testing-mmm-the-peanut-butter-jelly-of-marketing-measurement-with-john-wallace/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/how-to-cut-40-of-ad-spend-and-not-lose-revenue-with-ben-dutter/</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.measureup.show/profit-maximizing-marketing-experiments-with-elea-feit/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/launching-cauzle-analytics-top-9-marketing-analytics-podcasts-to-subscribe-to/</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.measureup.show/cutting-marketing-budget-in-a-recession-heres-what-greg-dolan-recommends/</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.measureup.show/the-future-of-marketing-measurement-with-rick-otoole-co-founder-of-rockerbox/</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.measureup.show/is-your-mmm-lying-to-you-michael-kaminsky-talks-validation/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/attribution-frameworks-with-attribution-gal-kate-cook/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/marketing-memetics-measurement-with-mike-taylor/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/no-code-mmm-with-gabriele-franco/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/announcing-the-measure-up-podcast/</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.measureup.show/categories/data-engineering/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/categories/the-people-side-of-data/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/categories/marketing-experiments/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/categories/mmm-attribution/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/categories/the-business-of-measurement/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/categories/data-platforms/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/guests/chad-sanderson/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/guests/josh-dodson/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/guests/michael-king/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/guests/navah-hopkins/</loc><lastmod>2024-08-24</lastmod></url><url><loc>https://www.measureup.show/guests/neil-hoyne/</loc><lastmod>2024-04-24</lastmod></url><url><loc>https://www.measureup.show/guests/nick-stoltz/</loc><lastmod>2024-03-06</lastmod></url><url><loc>https://www.measureup.show/guests/peter-oneil/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/guests/siobhan-solberg/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/guests/skye-frontier/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/guests/ty-tinker/</loc><lastmod>2024-04-10</lastmod></url><url><loc>https://www.measureup.show/people/jim-gianoglio/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/people/simon-poulton/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/follow/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/episodes/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/reviews/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/contact/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/about/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/videos/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/videos/we-dont-need-no-stinkin-ga4-analytics-alternatives-with-jason-packer/</loc><lastmod>2026-03-04</lastmod></url><url><loc>https://www.measureup.show/videos/marketing-mix-madness-challenges-realities-of-mmm-with-henry-innis/</loc><lastmod>2025-12-19</lastmod></url><url><loc>https://www.measureup.show/videos/driving-business-growth-through-experimentation-with-kelly-wortham-ton-wesseling/</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://www.measureup.show/videos/retail-media-networks-measurement-challenges-opportunities-with-skye-frontier/</loc><lastmod>2025-08-28</lastmod></url><url><loc>https://www.measureup.show/videos/decoding-the-future-of-seo-measurement-with-mike-king/</loc><lastmod>2025-06-25</lastmod></url><url><loc>https://www.measureup.show/videos/where-is-google-heading-with-measurement/</loc><lastmod>2025-06-11</lastmod></url><url><loc>https://www.measureup.show/videos/plot-your-next-move-from-web-dev-to-cro-to-saas-founder-with-sani-manic/</loc><lastmod>2025-05-14</lastmod></url><url><loc>https://www.measureup.show/videos/live-from-measurecamp-new-york/</loc><lastmod>2025-04-25</lastmod></url><url><loc>https://www.measureup.show/videos/the-mmm-zeitgeist-with-elea-feit-karen-chisholm/</loc><lastmod>2025-03-07</lastmod></url><url><loc>https://www.measureup.show/videos/googles-meridian-a-huge-breakthrough-in-open-source-mmm/</loc><lastmod>2025-03-05</lastmod></url><url><loc>https://www.measureup.show/videos/from-mmm-to-ai-jim-simons-big-bets-for-2025/</loc><lastmod>2025-02-13</lastmod></url><url><loc>https://www.measureup.show/videos/behavioral-analytics-in-microsoft-clarity-with-josh-silverbauer/</loc><lastmod>2024-12-19</lastmod></url><url><loc>https://www.measureup.show/videos/measuring-podcast-ads-an-inside-look-with-amelia-coomber-of-podscribe/</loc><lastmod>2024-09-18</lastmod></url><url><loc>https://www.measureup.show/videos/prompt-engineering-for-marketers-analysts-with-mike-taylor/</loc><lastmod>2024-08-29</lastmod></url><url><loc>https://www.measureup.show/videos/how-to-measure-maximize-pmax-with-expert-navah-hopkins/</loc><lastmod>2024-08-08</lastmod></url><url><loc>https://www.measureup.show/videos/the-mmm-gap-how-marketers-are-navigating-the-shift-to-marketing-mix-modeling/</loc><lastmod>2024-05-30</lastmod></url><url><loc>https://www.measureup.show/videos/the-challenges-of-modern-marketing-measurement-with-neil-hoyne-chief-strategist-at-google/</loc><lastmod>2024-04-25</lastmod></url><url><loc>https://www.measureup.show/videos/how-to-measure-out-of-home-ooh-advertising-with-ty-tinker-from-adquick/</loc><lastmod>2024-04-11</lastmod></url><url><loc>https://www.measureup.show/videos/measure-up-hello/</loc><lastmod>2024-03-29</lastmod></url><url><loc>https://www.measureup.show/videos/how-to-test-paid-media-with-nick-stoltz-chief-strategy-officer-measured/</loc><lastmod>2024-03-05</lastmod></url><url><loc>https://www.measureup.show/videos/unscripted-a-dive-into-measurecamp-with-peter-oneill/</loc><lastmod>2024-02-21</lastmod></url><url><loc>https://www.measureup.show/videos/respect-your-customers-privacy-in-marketing-with-siobhan-solberg/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/how-do-marketers-in-higher-education-measure-marketing/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/why-data-contracts-are-critical-for-data-quality-with-chad-sanderson/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/holiday-special-2023-in-review-measure-up-podcast/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/unlocking-success-private-equitys-impact-on-marketing-and-growth-feat-mark-fiske-hig-capital/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/how-does-private-equity-view-marketing-measurement-feat-mark-fiske-hig-capital/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/breaking-into-data-science-feat-leondra-gonzalez-from-microsoft/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/ga4-the-good-the-bad-and-the-ugly-feat-dana-ditomaso-from-kick-point-inc/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/automated-ai-driven-mmm-with-dr-ramla-jarrar/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/learning-marketing-measurement-with-myles-younger/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/how-to-build-a-marketing-data-team-with-simon-poulton/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/testing-mmm-the-peanut-butter-jelly-of-marketing-measurement-with-john-wallace/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/how-to-cut-40-of-ad-spend-and-not-lose-revenue-with-ben-dutter/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/profit-maximizing-marketing-experiments-with-elea-feit/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/cutting-marketing-budget-in-a-recession-heres-what-greg-dolan-recommends/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/the-future-of-marketing-measurement-with-rick-otoole-co-founder-of-rockerbox/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/validating-your-mmm-with-recast-co-founder-michael-kaminsky/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/attribution-frameworks-with-attribution-gal-kate-cook/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/videos/marketing-memetics-measurement-with-mike-taylor/</loc><lastmod>2024-02-12</lastmod></url><url><loc>https://www.measureup.show/rate/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/categories/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/podroll/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/newsletter/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/legal/</loc><lastmod>2025-06-26</lastmod></url><url><loc>https://www.measureup.show/voicemail/popup/</loc><lastmod>2025-06-26</lastmod></url>
</urlset>
