Measure Up | Marketing Data & Analytics Podcast

April 24, 2024: Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges.

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April 24, 2024: Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

April 24, 2024: Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

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April 10, 2024: These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick

April 10, 2024: These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick

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March 6, 2024: Do you really know how to test your paid media? | Nick Stoltz

March 6, 2024: Do you really know how to test your paid media? | Nick Stoltz

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Feb 21, 2014: A Dive Into MeasureCamp | Peter O'Neill

Feb 21, 2014: A Dive Into MeasureCamp | Peter O'Neill

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Feb 9, 2024: Respect your customers privacy! | Siobhan Solberg

Feb 9, 2024: Respect your customers privacy! | Siobhan Solberg

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Jan 25, 2024: Marketing Measurement for Higher Education | Josh Dodson

Jan 25, 2024: Marketing Measurement for Higher Education | Josh Dodson

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Jan 10, 2024: Your Data is Garbage - Learn How to Fix It | Chad Sanderson

Jan 10, 2024: Your Data is Garbage - Learn How to Fix It | Chad Sanderson

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Dec 20, 2023: [Year in Review] How did this year Measure Up? | Jim & Simon

Dec 20, 2023: [Year in Review] How did this year Measure Up? | Jim & Simon

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