MeasureUp! Marketing Analytics Podcast

Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other platforms as they scrambled to find something m...

We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and Austr...

We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI…

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media…

Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel.Mike King is the founder and CEO of digital marketing agency iPullRank. King's journey from battle rap…

Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon jumps into key announcements, including AI in Search, AI Max for Search, Veo3 advancements, and the measurement challenges associated with all of the new Google ads products. They discuss the exc…