Episodes

April 24, 2024: Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

April 24, 2024: Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google

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April 10, 2024: These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick

April 10, 2024: These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick

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March 6, 2024: Do you really know how to test your paid media? | Nick Stoltz

March 6, 2024: Do you really know how to test your paid media? | Nick Stoltz

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Feb 21, 2014: A Dive Into MeasureCamp | Peter O'Neill

Feb 21, 2014: A Dive Into MeasureCamp | Peter O'Neill

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Feb 9, 2024: Respect your customers privacy! | Siobhan Solberg

Feb 9, 2024: Respect your customers privacy! | Siobhan Solberg

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Jan 25, 2024: Marketing Measurement for Higher Education | Josh Dodson

Jan 25, 2024: Marketing Measurement for Higher Education | Josh Dodson

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Jan 10, 2024: Your Data is Garbage - Learn How to Fix It | Chad Sanderson

Jan 10, 2024: Your Data is Garbage - Learn How to Fix It | Chad Sanderson

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Dec 20, 2023: [Year in Review] How did this year Measure Up? | Jim & Simon

Dec 20, 2023: [Year in Review] How did this year Measure Up? | Jim & Simon

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Nov 29, 2023: How does Private Equity view Marketing Measurement? | Mark Fiske

Nov 29, 2023: How does Private Equity view Marketing Measurement? | Mark Fiske

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Nov 15, 2023: Breaking into Data Science | Leondra Gonzalez

Nov 15, 2023: Breaking into Data Science | Leondra Gonzalez

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Nov 3, 2023: GA4 - The Good, the Bad, and the Ugly | Dana DiTomaso

Nov 3, 2023: GA4 - The Good, the Bad, and the Ugly | Dana DiTomaso

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Oct 11, 2023: Should you trust

Oct 11, 2023: Should you trust "AI-driven" MMM? | Dr. Ramla Jarrar

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Sept 29, 2023: Learning Marketing Measurement with Myles Younger

Sept 29, 2023: Learning Marketing Measurement with Myles Younger

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Sep 14, 2023: How To Build a Marketing Data Team with Simon Poulton

Sep 14, 2023: How To Build a Marketing Data Team with Simon Poulton

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Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace

Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace

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How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter

How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter

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Profit-Maximizing Marketing Experiments with Elea Feit

Profit-Maximizing Marketing Experiments with Elea Feit

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Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To

Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To

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Cutting marketing budget in a recession? Here's what Greg Dolan recommends.

Cutting marketing budget in a recession? Here's what Greg Dolan recommends.

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The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox

The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox

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Is your MMM lying to you? Michael Kaminsky talks validation.

Is your MMM lying to you? Michael Kaminsky talks validation.

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Attribution Frameworks with Attribution Gal - Kate Cook

Attribution Frameworks with Attribution Gal - Kate Cook

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Marketing Memetics & Measurement with Mike Taylor

Marketing Memetics & Measurement with Mike Taylor

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No-Code MMM with Gabriele Franco

No-Code MMM with Gabriele Franco

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