Jan 25, 2024: Marketing Measurement for Higher Education | Josh Dodson
Listen in as we explore how universities are navigating the challenges of marketing attribution, leveraging data to enhance enrollment strategies, and balancing traditional and digital marketing approaches.
Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles? Josh Dodson, Founder and CEO of Honed Consulting, joins us for a chat where we discuss these questions, and shed some light on what trends are happening in this space.
Listen in as we explore how universities are navigating the challenges of marketing attribution, leveraging data to enhance enrollment strategies, and balancing traditional and digital marketing approaches.
Links from the show:
- Josh Dodson on LinkedIn
- HONED CONSULTING
- Joe Bruin
- LightweightMMM
- Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects
- Robyn
- PyMC-Marketing
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Josh Dodson
CEO, Honed Consulting
Joshua Dodson knows higher ed inside and out. His career experiences over 15+ years as an instructor, a university AVP of digital marketing, a web analytics strategist, former Vice President of Marketing & Innovation at VisionPoint, and a co-founder of a higher ed marketing firm make Joshua a powerhouse knowledge resource.
A strategic marketing leader who is known for consistently anticipating market trends and building consensus, Joshua lead VisionPoint’s Integrated Marketing and Web teams--directing all traditional and digital marketing strategy and planning, search engine optimization (SEO), research, analytics, and web projects. He brings an exceptional ability to execute tactically and measure ROI to every project.