Episodes

There's often a "human API" bottleneck when implementing marketing mix models in a business. What if AI agents could help? That's what we talked about with Dr. Luca Fiaschi, partner at PyMC Labs. Find out how agents can support the full MMM chain - data consolidation and validation, model building with priors and business knowledge, deployment and retraining pipelines, and interactive Q&A for scenario planning - shifting data scientists toward designing agent workflows and guardrails rathe...

While this episode is real, the content is all made up... or more accurately, it's about data that is made up. Synthetic data. A term that's popping up more and more regularly in marketing and measurement conversations. Listen to Winston Li (Founder @ Arima) and T.S. Kelly (Managing Director, US @ Arima) as they describe the 5 Ws (and H) of synthetic data, along with some great examples and use cases of how they answered some valuable questions for Coca-Cola and other companies. This episo...

Google officially retired its workhorse analytics platform, affectionately known as Universal Analytics, almost 3 years ago. Since then, people have started to learn about other platforms as they scrambled to find something more useful than GA4.Jason Packer wrote the book on Google Analytics alternatives (literally, it's titled "Google Analytics Alternatives: A Guide to Navigating the World if Options Beyond Google").Here's what we think of the analytics landscape - how we got here, and what's coming next.