MMM & Attribution Episodes
Jan 25, 2024: Marketing Measurement for Higher Education | Josh Dodson
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Oct 11, 2023: Should you trust "AI-driven" MMM? | Dr. Ramla Jarrar
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Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace
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Is your MMM lying to you? Michael Kaminsky talks validation.
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Attribution Frameworks with Attribution Gal - Kate Cook
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Marketing Memetics & Measurement with Mike Taylor
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