Skye Frontier
EVP
I've spent the majority of my career in and around marketing measurement. I started my career at comScore in cross platform audience and media measurement working on some of the first cross platform (TV+Desktop+mobile) lift tests. From there I spent a number of years at Neustar working across their full suite of measurement solutions (individual based lift tests, MTA, MMM) when the notion of "unified measurement" was all the rage. I spent the 5 years before Incremental at a startup called BERA, trying to assign a financial value to the intangibles of brand building. I've spent the last 3 years at Incremental trying to solve for incrementality based measurement in retail media and bring that measurement closer to the media transaction to replace LTA as the default tactical measure of performance.
