June 7, 2023
The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox
Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in.
Rick has a unique perspective as someone who's been building an attribution platform for 10+ years.
▶️ Watch this episode on YouTube
Links from the show:
--- Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message