Videos

Nov. 12, 2025

Driving business growth through experimentation - with Kelly Wortham & Ton Wesseling

Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation. Version B: Have you ever wondered what makes for a great experimentation culture? (Let us know in the comments which version you prefer!) We were lucky to talk…

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Aug. 27, 2025

Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental. Discover why retail media…

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June 25, 2025

Decoding the Future of SEO (Measurement) with Mike King

Should you measure SEO by its ability to climb a tree? Hear Mike King's take on all things SEO - how AI is disrupting the space, and how measurement is (or should be) changing for this channel. Mike King is the founder and CEO of digital marketing agency iPullRank. King's…

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June 11, 2025

Where is Google Heading with Measurement?

Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of Measurement Simon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, including AI in Search, AI Max for Search, VEO advancements,…

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May 14, 2025

Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić

Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in? Let's learn from a sample of 1: Sani Manić - who has gone from…

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April 24, 2025

Live from MeasureCamp New York!

Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What does the adoption of MMM look like? What's the role of open-source tools like Meta's…

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March 7, 2025

The MMM Zeitgeist with Elea Feit & Karen Chisholm

A professor, an analytics director, and a podcaster walk into a bar and order a whiskey. Which brand do they order? And how does that data make it's way into a marketing mix model? That's what Simon and Jim wanted to know, so they asked Elea Feit - Associate Dean…

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March 5, 2025

Google's Meridian: A Huge Breakthrough in Open-Source MMM?

There's been a lot of excitement about Google's recent launch of Meridian - their open-source MMM framework. But does it live up to the hype? Jim and Simon explore what sets Meridian apart from other tools like Meta's Robyn and PyMC Marketing. They also discuss the evolution and impact of…

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Feb. 12, 2025

From MMM to AI: Jim & Simon's Big Bets for 2025

Big Bets for 2025: AI, Marketing Mix Modeling, and the Future of Retail Media Join Simon and Jim as they place their bets for 2025. Find out why Jim thinks MMM adoption is going to skyrocket, and why Simon is all in on retail media measurement. More importantly, find out…

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Dec. 18, 2024

Behavioral Analytics in Microsoft Clarity with Josh Silverbauer

Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣 Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential…

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Sept. 18, 2024

Measuring Podcast Ads: An Inside Look with Amelia Coomber of Podscribe

Join Jim and Simon as they explore into the intricacies of podcast advertising with their guest, Amila Coomber, Head of Marketing & Growth at Podscribe. They explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between…

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Aug. 28, 2024

Prompt Engineering for Marketers & Analysts with Mike Taylor

⁠⁠Mike Taylor⁠⁠, co-author of ⁠⁠Prompt Engineering for Generative AI⁠⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and…

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Aug. 7, 2024

How to Measure & Maximize PMax with Expert Navah Hopkins

What do PMax, Advantage+ and an 8-year-old in an arcade have in common? They'll spend as much as they can, if you let them! In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years…

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May 30, 2024

The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor? Join Jim and Simon in this in-depth discussion about the current state and future…

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April 24, 2024

The Challenges of Modern Marketing Measurement with Neil Hoyne, Chief Strategist at Google

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement amidst privacy changes and technological advancements. Listen in as we discuss the resurgence…

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April 10, 2024

How to measure out-of-home (OOH) advertising with Ty Tinker from AdQuick

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that? We…

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March 28, 2024

Measure Up | Hello!

The official intro & theme song of the Measure Up podcast featuring Jim Gianoglio & Simon Poulton.

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March 5, 2024

How to Test Paid Media with Nick Stoltz, Chief Strategy Officer @ Measured

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Were you left with questions about specifically how to do that? In this episode, we talked with Nick Stoltz, Chief…

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Feb. 21, 2024

Unscripted: A Dive Into MeasureCamp with Peter O'Neill

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with the MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must…

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Feb. 9, 2024

Respect your customers! Privacy in marketing with Siobhan Solberg

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should." - Jeff Goldblum / Ian Malcolm, Jurassic Park With all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around about the so-called…

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Jan. 24, 2024

How do marketers in higher education measure marketing?

Colleges and Universities are facing a shrinking market with changing demographics. And they're not immune from the economic pressures most businesses are facing today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles? Josh Dodson, Founder…

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Jan. 10, 2024

Why Data Contracts are critical for Data Quality - with Chad Sanderson

We talked with Chad Sanderson, CEO and Co-Founder of Gable - the "GitHub for data" - to better understand data contracts and why they're absolutely critical if you plan to do anything with your data.

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Dec. 20, 2023

Holiday Special: 2023-in-Review | Measure Up Podcast

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular…

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Dec. 8, 2023

Unlocking Success Private Equity's Impact on Marketing and Growth feat. Mark Fiske - HIG Capital

Check out the full podcast on our channel @measure-up !

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